New: visitors who use a screen reader

Test your site before
your customers do.

Roam sends AI visitors with real goals and real habits through your website. Watch where they hesitate, then fix it before your customers notice.

2,400 product teams test with Roam
Try it on our sample site, Larch Cabins
Used by design teams at Northbeam Tessel Halden Fieldnote Arcway Plumline
Visitors

Choose who tests your site

Roam’s visitors are AI testers, not real people. Each one acts like a different kind of customer and tells you exactly where they got stuck.

Larch Cabins / Visitors
Pick a visitor to see how they browse3 of 5 going on run 15
larchcabins.com
1 Dates2 Guests3 PayNeed help?
Book Meadow Cabin
Meadow Cabin
Sleeps 42 bedrooms
Fri 17 Oct → Sun 19 Oct
2 guests
Free cancellation*
Price
from CHF 189
Cleaning feeCHF 40
Continue to payment
!
How it works

From a link to a list of fixes

No scripts to write and nothing to install. Paste a link, choose who visits, and read the report while your coffee is still warm.

  1. Roam reads your site the way a browser does, including pages behind a login if you add a test account.

  2. Pick from the five regulars or describe your own. Each visitor gets a goal that matches a real job on your site.

  3. Every move, pause and second thought is recorded. You see the exact spot where a visitor slowed down and why.

  4. Roam ranks what to change by how many visitors it stopped, and writes the new copy for you.

Larch Cabins / New run
Step 1 of 4
Reading
0 of 14 pages
    0 visitors14 pages · about 6 min
    larchcabins.com/stays/meadow-cabin
    from CHF 189
    Meadow Cabin · Hasliberg
    Fri 17 Oct→Sun 19 Oct
    2 guests
    Check availability
    Rosa
    1
    Is 189 for one night or for both nights?
    0:00Browsing
    Clarity score64
    +0
    Send 4 fixes to LinearRanked by visitors stopped
    Reports

    A report the whole team can read

    No heatmaps to decode. Every problem comes with the people it stopped, how long it held them, and a fix you can send to your tracker.

    Larch Cabins / Reports / Run 14
    ShareExport

    Larch Cabins, run 14

    5 visitors · 14 pages · finished today at 09:41

    All pages (14)Oct 3 – Oct 5Updated 2 min ago
    Where people got stuck
    PageWhat went wrongWhoStuck for
    Past 30 seconds, most people leave
    When people pausedBrowsingStuck
    Stuck spots4
    Longest pause72 s
    Time stuck31%
    Did they finish?1 of 5
    Clarity scoreTick a fix to see the gain
    64Target 85
    Roam suggests

    3 of 5 visitors looked for a total before booking. Show it right under the price.

    Nowfrom CHF 189
    BetterCHF 378 for 2 nights, taxes included
    The people behind the visitors
    01 / 04

    Rewind to the moment they got lost

    Drag through any visit. The notes on the right are what the visitor was thinking at each step, written in their own words.

    Larch Cabins / Runs / Run 14 / Replay
    Share
    0:00 / 1:15

      What teams say after their first run

      Designers, researchers and growth teams use Roam before every launch, and again whenever the numbers dip.

      Marcus Hale
      We used to wait three weeks for a usability study. Now I send Roam on Monday and the checkout is fixed by Tuesday. Rosa alone has saved us from two bad launches.
      Marcus HaleDesign lead, Northbeam
      The thought bubbles sold my team. You read “is this per night?” and you know your customers are asking the same thing.
      Sofia MarinProduct designer, Tessel
      None of the five problems Roam found on our pricing page were on our list. We fixed them in an afternoon.
      Jonas WeberHead of growth, Halden

      Fixes land where your team already works

      Every fix becomes an issue, a comment or a message in the tools you already use. Click a tool to send it the next fix.

      Run 14Ready to send
      0 of 6 sent

      Plans priced by the run

      A run is one test of your site: a set of visitors, each with a goal, visiting up to your page limit.

      Prices in US dollars. Extra runs on Pro and Team are $2 each.

      Questions teams ask first

      Something else on your mind? Write to hello@roam.dev and a person will answer.

      Send your first visitors today.

      Three runs a month are free. No card, no scripts, nothing to install.

      Run 15 is ready5 visitors waiting for a link